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The Body Shop.
Package Design, Communication, D&AD Competition
May 2011
This package design project was an entry for D&AD 2011 competition. The brief was to design a contemporary range of packaging for The Body Shop that unites their 5 brand values(below) with the premium nature of the products.
• Against Animal Testing
• Support Community Fair Trade
• Activate Self Esteem
• Defend Human Rights
• Protect the Planet
So I made four symbols that represent three rights; human right, animal right and nature right from the values and each symbol is employed to each range of products.
The Four Symbols
Tea Tree / Protect Planet
Tea Tree range
Dove / Against Animal Testing
White Musk range
Hand / Support Fair Trade
Body Butter range
Human / Activate Self Esteem
& Defend Human Right
Liquid Foundation range
Package Design
Tea Tree range
Body Butter range
Foundation Liquid range
White Musk range
Poster
Display
Gift Box
& Paper Bag
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