St Katharine Docks.
Estate wayfinding & brand implementation
June 2014
This beautiful marina on the bank of the River Thames is both a vibrant business centre and fantastic location for visitors from around the world. Although close to The Tower of London, and immediately next to Tower Bridge, many visitors to the area remain unaware of St Katharine Docks.
" Our brief is to raise this awareness and to promote St Katherine Docks as a prestigious and attractive destination worth visiting. "
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Our approach will locate engaging, content rich location maps at primary entrance and decision points across the site, presented in heads-up orientation to encourage investigation and onward navigation. Our signage system frank is selected for his clean contemporary lines and ability to sit comfortably within the heritage location. Rear illuminated information panels attract attention and ensure the highest levels of user accessibility at all times, without spoiling the atmospheric lighting around the Docks.
"We decided to work with fwdesign for their advanced mapping capabilities, high quality and well tested signage systems and openness in developing design modifications to create a bespoke productfor our unique marina. Through the process we have discovered they are also great at the management of the process, design presentations and reporting to client."
Ben Walford, Prestbury Investments LLP
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